Building Thailand's F&B Ecosystem

We are Thailand's
restaurant ecosystem
builder

PenguinX connects media, events, education, and business matching — putting brands in front of real operators, operators in reach of the right solutions, and the whole industry on the same growth curve.

2.0M+

Followers

200+

Brand Partners

15yrs

In the Industry

Food Business Events

Brand Storytelling● Marketing Strategy● Event Lead Generation● Business Matching● Corporate Training● Brand Storytelling● Marketing Strategy● Event Lead Generation● Business Matching● Corporate Training●

01 / Ecosystem

Four pillars
One ecosystem

TRC 2025Damn ExpoRestechCafCon

→ PenguinX Education

↗

Education / Knowledge

Restaurant Business AcademyRestaurant MBABooks

02 / Selected Work

Brands that grew
with us

001

Lineman Wongnai — Awareness / Brand Activations

→

002

Thaifex Horec — Conference Management

→

003

Makro — New Product Launch / Co-Host Event

→

004

Pepsi Co. — Awareness / Nationwide Lead Gen

→

005

Impact — New Business Initiative

→

006

Streamwash — Full Funnel Lead Generation

→

Trusted by 200+ global & F&B brands

03 / Services

Full-funnel marketing
services

Brand Storytelling

Craft your brand narrative across owned, earned, and paid channels.

Marketing Strategy

Data-driven growth plans built for F&B unit economics.

Event Lead Generation

Industry events that convert into pipeline & partnerships.

Business Matching

Connect brands, suppliers, and operators that move the needle.

Business Development

Strategic partnerships, franchising, and expansion roadmaps.

Corporate Training

In-house workshops and industry keynotes from Tor and PenguinX leadership for F&B teams.

04 / Why PenguinX

Built on real
industry equity

01 / Expertise

15yrs

Food Industry Expertise

Hands-on F&B operating experience — understanding both restaurant owners and brand buyers from the inside.

02 / Network

2.0M+

Powerful Media & Network

Backed by Thailand's largest F&B business media and a trusted ecosystem of suppliers and operators.

03 / Alliance

10+

Strategic Alliances

From the Thai Chamber of Commerce to IMPACT and top-tier media — strategic allies that bring unique strengths to every campaign.

04 / Results

200+

Proven Track Record

Trusted nationwide with proven gains in awareness, engagement, and conversion across partner brands.

05 / Community

Turns competitors
to community

Built by restaurant owners, for restaurant owners — a peer-to-peer network that turns local competitors into trusted allies, gathering F&B operators across 45 provinces to share, learn, and grow together.

Provinces

Times Hosted

10K

Participants

06 / Founder

Leadership that understands
brands and operators

TOR

TOR Thanapong Founder & CEO — PenguinX tor@penguinx.co

Architect turned F&B ecosystem builder
12+ years F&B industry
Speaker at 600+ conferences, industry forums, and executive education programs
Author of best-selling restaurant management books
Director of the first Restaurant MBA program in Thailand
The President of Franchise & License Association (Thailand)

SAN

SAN Pornchai CMO — PenguinX supersupp@penguinx.co

Ex-executive at global marketing agencies (TBWA, McCann Group, Dentsu Y&R, Lowe)
Award-winning work recognized internationally
25+ years combining branding & marketing expertise
Marketing consultant to 20+ organizations across sectors

06.5 / Videos

From the channel.

Watch on YouTube →

Your brand
Our ecosystem

— Let's build something together —

Start a project

We are Thailand's restaurant ecosystem builder

Four pillars One ecosystem

Brands that grew with us

Full-funnel marketing services

Built on real industry equity

Turns competitors to community

Leadership that understands brands and operators